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An Extended Validation SSL Certificate helps your visitors complete secure transactions with confidence and puts your organization in a leadership position. If your site has the “green bar” and your competitor’s site does not, you appear to be more trustworthy. That’s a competitive advantage in the world of e-commerce. For businesses with a high profile brand, using Extended Validation SSL is the most effective defense against phishing scams. When customers see the green bar and the name of your security vendor, they can interact with you online, with confidence.