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As people use the Web for commerce, business, and social activities, they share personal and confidential information. High profile incidents of fraud and phishing scams have made Internet users very concerned about identity theft. Before they enter sensitive data, they want proof that the Web site can be trusted and their information will be encrypted. Without it, they may abandon their shopping cart or other transaction and do business elsewhere. High security browsers and Extended Validation SSL Certificates provide third-party verification with a visual display that gives consumers confidence and builds trust in online business.